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    How do I sustain a business I just started?

    Sustaining a business, in the long run, is the real challenge in as much as starting a new one is a significant milestone. A study by the Small Business Administration (SBA) shows that around 20% of small businesses fail in their first year, and nearly 50% fail within five years.

    Despite these alarming statistics with the right strategies in place, you have a chance at success and building a thriving business. 

    In this article, we’ll explore seven essential strategies for sustaining a new business. From developing a comprehensive business plan to prioritising customer service and building a strong online presence, these strategies will help you establish a strong foundation for your business and stay competitive in today’s digital age. 

     Whether you’re just starting out or looking to take your business to the next level, these tips will help you stay on track and build a successful and sustainable business for the long term. So let’s dive in and explore how to build a strong foundation for your new business!

    Develop a Solid Business Plan:

    One of the critical steps to starting a business is developing a comprehensive business plan. A well-written business plan helps you define your business goals, target market, marketing strategies, and financial projections. It also acts as a roadmap for your business, helping you stay on track and measure your progress.

    Identify Your Target Market:

    Identifying and understanding your target market is essential to the success of your business. A thorough analysis of your target market can help you tailor your marketing strategies and product offerings to meet their needs. Consider factors like age, gender, income level, location, and buying habits when defining your target market.

    Focus on Your Core Competencies:

    As a new business owner, you may be tempted to offer a wide range of products or services to appeal to more customers. However, this approach can be detrimental to your business. Instead, focus on your core competencies and build a strong reputation for quality in that area.

    Build a Strong Online Presence:

    In today’s digital age, having a strong online presence is critical to the success of any business. Create a professional website that showcases your products or services and is optimized for search engines. You should also consider creating social media accounts on popular platforms like Facebook, Instagram, and Twitter, and using them to engage with your customers and promote your business.

    Prioritise Customer Service:

    Customer service is essential to any business, especially a new one. Providing excellent customer service can help you build a loyal customer base and increase positive word-of-mouth referrals. Make sure your employees are well-trained and equipped to handle customer inquiries and complaints promptly and effectively.


    Monitor Your Finances Closely:

    Managing your finances is crucial to sustaining a new business. Keep a close eye on your cash flow, expenses, and profits. Invest in accounting software or hire an accountant to help you manage your finances effectively.

    Continuously Adapt and Innovate:

    To stay competitive and relevant, you must continuously adapt and innovate your products, services, and marketing strategies. Keep an eye on market trends and insights in your industry and be willing to pivot and make changes as necessary.

    In conclusion, sustaining a new business is challenging, but with the right strategies, it can be achieved. You can build a sustainable business by taking into account the key points listed above in this article.

    Cheers to building a business that outlives you!

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